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Marketing has often been defined in terms of satisfying customers'needs and wants. Critics, however, maintain that marketing goesbeyond that and creates needs and wants that did not exist before.They feel marketers encourage consumers to spend more moneythan they should on goods and services they do not really need.What is your understanding of the role of marketing and themarketing management process?

As per the explanation given in the 'Managerial Marketing' by Finch,the objective of marketing is to reach out to the end users or customers andcreate awareness about the product or service and how their demands andexpectations would be fulfilled by them (2012). The opinion of the critics that

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